What really is influencing, if we choose to use that term? For reference, the template below is roughly 100 words total. Use emails to give a more in-depth explanation of your brand or products. Check out The Ultimate Checklist to Hosting an Instagram Giveaway or Contest! [Insert another sentence or two relating to their feed that adds a human element]! To wrap things up, well answer some of the most common outreach-related questions we get. These sample influencer subject lines tick those boxes. that you are inserting your business in to their world. Comments. Below weshare our easy-to-use pitching templates that can help. Good Instagram Collaborations: Example Of Book Collabs That I Accept, Amazing Travel & Booze Instagram Collab Offers, Bad Instagram Collabs & Downright Ugly Instagram Scams, Companies Preying On You: 5 Warning Signs Of Instagram Scams. Standard Instagram Collaboration Pitch Template, 3. What do you think about their proposal? What's a collab (i.e. Step 3: Choose your ideal collab. As soon as you issue a !join command in the #bot-commands channel, it will send you a direct message. Hence, more sales. and no requirements to post on my page. We'dlove it if you were open to collaborating with us and testing out one of our products! Would love to work with you!" on Instagram posts that fit their criteria. She then reaches out to the brand and explains why she'd like to work with them. You dont want to sound clingy or desperate in the DMs. Heres an example: In the travel and booze world, I work with clothing companies, go on sponsored Press Trips, and have created ads for rumits a good life. Confirm your marketing strategy. I never recommend working or posting for free. You would not spend any money of your own. IG is just where I build community and an online presence. Screenshot of my DMs after I DM'd these brands to collab. Respond for more info, beautiful [kissy face, heart, smiley].. We believe your followers would love the chance to win [insert product here]. 2. So when you partner with an influencer, you need to understand Why give a brand your time in return? Jen Lauren, a nano influencer on YouTube and Instagram, charges around $350 for an Instagram sponsorship (one in-feed post) or YouTube sponsorship (brand mention), and that price will vary depending on the scope of work, shetold Insider when she had just under 3,000 followers. Here's a quick win: Never send a direct message that just says "hey" or "hello.". As a standalone feature, Instagram Direct Messages do not include the option to mass DM segmented lists of followers. Brand collaboration with bad communication, execution. Were launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for [insert brandname here]! Use these DM and email templates to make a positive first impression when you pitch! If you want to gain monetary value from these Instagram collaborations, then you must state that clearly in your replies. My name is [insert name here] and I work for [insert company name]. Thank you for your consideration.. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Subject lines are crucial when it comes to email outreach. The motivation of an influencer is rarely about growing your business. Of all the Instagram scams to spot, this is probably the most common. At [insert brand name here] we [insert summary sentence of your product/service and unique selling proposition]. to work with you. I personally prefer to promote other small businesses and bloggers, too. Fact: 47% of recipients will open an email based on the subject line alone. In business-mode, I respond to almost all emails. Weigh the actual benefits: product, monetary compensation, exposure. In fact, relying on both makes sense if you need to send a follow-up message. Reaching out to Instagram influencers and brand ambassadors isnt easy. 230 likes, 11 comments - Ts B (@thehijabhouse._.20) on Instagram: "X @hadha_tabassum styling our shimmer . Keep in mind too the way the creator wants to be pitched. Covering both channels ensures that your messages are cant-miss. She sends her media kit to the brands she wants to work with directly, through email, direct message on Instagram, or sometimes she'll even find an influencer marketing contact for a brand on LinkedIn, she said. "Hi Kait! Your collaboration emails shouldnt tell your brands entire story to influencers. Is it better to reach out via email or DM (direct message)? Im reaching out because we have been following your Instagram and saw one of your most recent posts about [insert what you saw in their feed]. Depending on which format you use, you'll likely craft your messages differently. Remember to do your homework on any influencers you plan to message. How to Pitch Yourself to a Brand for an Influencer Collaboration. Posted on Last updated: December 18, 2020. Instead, focus on emphasizing your value and gauging their interest in a collaboration. Some influencers will send a media kit to every advertiser they work with. What do you do? Lauren SoYung Lim, an influencer with about 254,000 TikTok followers. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '540ef26b-7b55-4961-b3d6-3a3960c26031', {"useNewLoader":"true","region":"na1"}); Reaching out to influencers may seem daunting. Many legit companies will have a contract for you, but sometimes smaller businesses expect a contract with terms of the agreement from you. We want you to be [Brand Name]s next ambassador! For an influencer to get in touch with a brand, they . Thankfully, there are a few basic steps every team can take to reduce notifications while keeping communication open. Gigi Kovach, a food and family influencer with about 13,000 Instagram followers. Join Rob today as he explains how to get huge influencers to reply to your DM's and collabor This really depends on your bandwidth and goals. You might also find their preferred form of contact in their bio link (via Linkt.ree or Linkin.bio). Dont fall victim to crappy influencing offers.. Lets work together in a partnership. Gigi Robinson, a creator with about 142,000 followers on TikTok. I also refer brands to my Work With Me page on my blog. As a brand ambassador, you would partner with us on [insert what youd like to utilize your ambassadors for]. Hello, Instagram Collaboration Scams! They have no real interest in you. Is there a call to action (CTA) in mind? This isnt a - Kristen. She shared the DM she used to get her first sponsorship deal. Be sure to review your programs perks and benefits before reaching out. Even if they dont, you want your transaction legally on paper. Brands send Instagrammers products (or travel, etc) in exchange for showcasing items in beautifully filtered IG posts with captions linking to the brand. Can we say sexual harassment and unprofessionalism, anyone? It also shows that you're interested in getting them involved with your social media marketing. What exactly are you supposed to write in a brand collaboration email? 1. Insider spoke with creators across social media on how they pitch brands. I just report those messages as spam and delete. Jack Betts, a college athlete with about 5,400 followers. 2. Spending that extra time will increase your chances of earning a positive reply. Third, as I DM'd the three spam brands that left comments on my post, they all messaged almost the exact same thing. Welcome Message Templates 2. Here come the unprofessional comments and offers from businesses. They were very professional & contacted me through email. Is it better to reach out via email or DM (direct message)? Hallo Christine, thanks for the very informative article. My mission. Fact: will open an email based on the subject line alone. This DM accomplishes a few key things. My name is Kristen and I work for Dusk. The picture = an ad. We have email accounts, policies, and ways to contact us. I provided one social media post on IG and Twitter, and my PayPal burped. Not 1. Let me send a DM to Nickki Minaj (Mrs. Marina Mogilko, business and education creator with 6.8 million YouTube subscribers. If you want to work with the brand and they havent offered to pay you, you can respond back with your Media Kit attached and let them know how much you charge per post and story. This can increase your chances of a speedy reply. When the campaign ended, not only did I get paid my flat rate, but the company surprised me with a huge bonus for top engagement. Influencer Tips. Instead, these companies are scamming me (and you). Then an Instagram DM (direct message) might be the way to go. Explain the campaign youre running and why you think the influencer would be a good fit. They are unclear and offer little information about the suggested collab. Length-wise, subject lines between 15 and 70 characters are considered good (~24 characters is optimal). audience of potentially millions, tends to come packaged with entitlement, "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. I wanted to personallyinvite you to join our ambassador program! Brand work is you getting paid to promote a product. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {"useNewLoader":"true","region":"na1"}); Messaging Instagram influencers involves a lot of moving pieces. Bloggers work hard on their content and social media accounts. This includes requests for product feedback and reviews. Here's how 21 influencers pitch brands, from email templates to media kits. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Not sure what a "good" collab email looks like? Just know that you are worth more and should demand as such. But using a template can make the process so much easier. considering working with an influencer. Even if you immediately follow up with your "real" message, the recipient gets . Others will see transparency as well. Templates also organize your pitches to make them more direct and benefit-driven. Low-effort emails reflect poorly on your brand. Thats why its so important to level up with a proven pitching strategy. You'll get 25% of any sale you send our way, and 3. They would need to follow both of our accounts and tag two friends in your Instagram post featuring our products. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? Ways to contact me. I'm definitely not sure why you'd need to purchase the product. They keep this document up to date by adding new metrics and collaborations every few months. If you do want to be an influencer, these . Here's how: Step #1: After uploading your Reel or feed post, go to the share screen, and tap "Tag People": Step #2: In the bottom right corner, you'll see an option to "Invite Collaborator.". Many match the discount offered to everyday consumers. Why are mostly women talking to women in such a sexist manner? PEtty) and my favorite celebrity crush Dwayne Johnson. What is the purpose of your email? If you are a smaller influencer, making that money back is slim. Ashley Jones, a micro influencer with 60,000 followers on Instagram. We hope our samples and best practices can help! Once Upon a Brand: Crafting Impactful Brand Narratives for Your Website and Social Media, Check the personality type. If you work with a shoddy brand, that says a lot about your own brand. Im reaching out because we have been following your Instagram and love your honest thoughts on clean ingredients in everyday skincare products. Uncorked Pro Tip: What if you no longer want to review the product? Here's his 26-page media kit for pitching tech brands. Consider that you might end up using emails and DMs during outreach. Instead, I feel like I need to clean up my business even more: Hashtags. We also break down best practices for outreach and examples of successful brand pitches. Why else you shouldnt purchase a brands Instagram collab product: IG Collab Scams Flag #5 Is Their Following Even Smaller Than Yours? I was there too, trust me. A DM confirmation wont cut it. Answer: You need to lay out your terms and conditions. Get in touch with one of our. Not sure how to nail influencer outreach or make your messages land? Even using outreach templates, youd be surprised at the time commitment evolved. waterfalls, the seductive drinking of wine or the impossible yoga poses on a
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